BROADCASTING

Like it or not (and there was a lot of not), all of us built our expertise in broadcasting during the pandemic.

At L37, we built a virtual meetings broadcast system, created a one hour demo, and delivered that demo nearly 200 times in 6-9 months. We were broadcasting live events well before this, but it was then that we honed and refined the offering. Hybrid and virtual meetings are now a permanent part of any brand’s meeting mix, and I was lucky to gain plenty of experience, as an MC, producer, speaker coach and crisis manager.