CONTENT STRATEGY & PRODUCTION

Living in the world of content has been a great opportunity to build a creative career. You get to play in many sandboxes while still being a creator.

Most of us creatives were working in content strategy before the term was created — the strategies and processes for reaching audiences and stakeholders when, how and with what. At Ketchum, I had the chance to help define it for the agency. Since then, I’ve worked on content strategy for many clients, whether through video, digital content or live events.