HEALTHCARE STORYTELLING

Healthcare is the industry vertical in which I’ve built the most experience in my career.

And it’s the one in which some of the most dynamic storytelling takes place, with pharma, med tech and biotech companies having a profound effect on the daily lives of so many patients around the world. One of the most deeply felt campaigns was this one, in which Ketchum partnered with BMS to highlight how motivating working for patients can be. Our series included video, digital and editorial content, as well as live events.