PORTFOLIO
CREATIVE DIRECTION
The biggest privilege of my career has been to lead groups of creators in the pursuit of great content and experiences.
My early experience in creative direction took place in conservative, corporate environments, with small teams of writers, designers, photographers and videographers. It grew to encompass directors of photography, digital strategists, motion graphics designers, scriptwriters, sound designers, actors and directors — and it was not until I led filmmaking teams that I understood the power of a group of talented people.
I have been responsible for digital and social campaigns, employee and patient video series, executive video storytelling, corporate documentaries, comedic sketches, and marketing and advertising spots. Below are some examples of work across some of these disciplines.
CREATIVE DIRECTION
ARTIST / BUSINESS OWNER DOCUMENTARY
For a leading boutique floral designer in New York, I directed a video series designed to tell her story through a range of video and content, including a documentary series about her origins as an immigrant, her identity as a mother and her work as an artist.
CREATIVE DIRECTION
MED TECH SALES MEETING OPENING EXPERIENCE
For the major annual sales event of a major American manufacturer’s healthcare division, I led the production of brand messaging and identity, content strategy, agenda design, awards night and opening experience that kicked off the 5 day, $1M event.
CREATIVE DIRECTION
ANNUAL COMPREHENSIVE REPORT VIDEO
Each year, every major global organization issues an annual report on their performance and progress, highlighting achievements from the previous year. I spent a decade as an employee at Stryker, and have been proud to be part of hundreds of videos for this med tech leader. In this piece, I served as creative director, writer, producer and client lead.
CREATIVE DIRECTION
UNIVERSITY BROADCAST SPOT (SERIES OF 3)
For a university in Texas, I directed a three part regional broadcast spot series that brought to life its mission, purpose and the opportunities it affords students.