PATIENT CAMPAIGN PARTNERSHIP

Superhero culture isn’t over.

And it wasn’t when Takeda Pharma partnered with Marvel Custom to work with the creators of classic comics to create an original series featuring five heroes with a specific condition, the patients of which Takeda sought to reach in new ways. What a blast this one was to work on… From ideation, to patient workshop story brainstorms, to working with Marvel, to seeing a print comic with more heart and intention than the average campaign.